On the prospect of Japanese cuisine Market

2020/03/19

From the beginning of the Ping'an era, it was greatly influenced by Chinese cuisine. Later, Western food was introduced into Japan, which made Japanese cuisine changed even more. There are not many old ways to operate Japanese food now. Nowadays, Japanese food is famous all over the world for its raw, steamed, boiled, fried, roasted and braised methods. It is famous for its light, digestible, low calorie, delicious taste, beautiful appearance and high nutritional value.


Japanese cuisine is popular all over the world, while in China, except for Hong Kong, Macao, Taiwan and a few big cities, nearly 98% of the market is blank. From the perspective of market, this market has great potential for development. Only according to the different overall income of each region, there should be different development strategies. Because the mainland of China is a multi-ethnic country dominated by the Han nationality and coexisted with other ethnic minorities.


Therefore, the customs and habits of different regions and regions have different requirements for food. In addition, the specific economic conditions and market conditions of each city are different, which requires the management team to be practical and realistic, carefully study and investigate the actual situation of each region, and prepare for the entry of Japanese cuisine. So that the Japanese food business has a long-lasting vitality and development potential.


Through the analysis of the current situation of Japanese cuisine development, Japanese cuisine is only concentrated and distributed in a few large cities in the mainland, and the development is quite centralized and unbalanced. In some areas, Japanese cuisine is just emerging, with high price, which can not be enjoyed by ordinary consumers. In some areas, Japanese cuisine has developed for many years and began to transform into popular and civilian food. Of course, this is only for some varieties of Japanese cuisine. Because of the special properties of Japanese cuisine, it is understandable that some dishes are expensive.


For example, in Shanghai, Beijing, Guangzhou, Shenzhen and other places, Japanese cuisine has begun to develop in a more pragmatic and far-reaching direction. According to media data, in Shanghai, Japanese cuisine is second only to McDonald's and KFC, and the second most acceptable food for Chinese people. This acceptance includes two aspects, one is taste, the other is price. It can be seen that due to the unbalanced development of the economy, the development of the catering industry is also restricted.


From the perspective of Japanese cuisine market, it has done a good job. It has a single store with a certain scale, such as Naiming sushi in Xi'an, Naiming ingredients and other brands, a chain store with a certain scale, and, of course, some Japanese and Chinese joint restaurant, which has done a good job. However, these Japanese restaurants are often limited to urban development and have no awareness of overall expansion. To do a good job in Japanese cuisine, we must look at the whole country and create Japanese cuisine belonging to China.


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